Loading... Please wait...This once forbidden indulgence is now a delicious everyday rice. Grown on small family farms in the sub-artic regions of China, this organic heirloom rice has a soft texture, a roasted, nutty taste and a beautiful deep purple tone. Exceptionally high in antioxidants and rich in iron, Forbidden Rice takes only 30 minutes to cook and is a healthy addition to any meal. Try it steamed, as a pilaf or use in a stir fry with vegetables. Gluten Free, Non-GMO, Kosher. 15 oz